
Strong investment performance together with inflows of $16.79bn in the 1st half of 2025 underpins the mature and stready growth of the managed account industry in Australia over the 10 plus years of the IMAP FUM Census.
IMAP (The Institute of Managed Account Professionals Ltd) in conjunction with Milliman releases the latest 6 monthly Managed Accounts FUM Census results for balance date 30th June 2025.
Toby Potter - Chair of IMAP said, “The net inflows in the 6 months to 30 June 2025 were slightly higher this period, which is a strong signal that advisers are finding more clients, whose investment goals and service needs suit the appropriate use of managed accounts.
The managed account market is now in the maturity phase, ” “Strong investment market despite the challenges of geopolitical concerns has been a feature of 2025 to date, and it is encouraging to see ‘well advised’ clients adhering to their planned strategies.” says Potter
“Looking at the types of managed accounts, SMA’s market share increased slightly with 66%, managed discretionary accounts (MDAs) steady at 23.5% of managed account FUM."
Victor Huang, Milliman’s Practice Leader, Australia advised that “The investment markets continued to show strong growth in the first half of calendar 2025 with a 6.4% increase in the value of the ASX / S&P 200 Accumulation Index, giving an increased annual growth rate of 13.3% for the year June 2024 to June 2025.
This first half of 2025 saw markets perform well, despite volatility introduced by the tariff trade wars related to USA, and continued conflicts in Ukraine, and the Middle East.
Positives have been the invigoration of Europe, UK, Australasian, and Canada trade links, stronger commodities and AI technology growth being key themes.” The FUM
Growth in managed accounts from June 2020 to 2025 $ bn

Managed Accounts FUM growth annually ($ billions) by Licensed Category from June 2020 to June 2025
SMA MDA OTHER
Contact Details
Milliman |
IMAP |
Victor Huang, Practice Leader, Australia T: 02 8090 9100 M: 0433 383 580 |
Toby Potter, Chair M: 0414 443 236 |
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