Our team

IMAP's team brings together a composite team with a wide range of skills and a great deal of experience in managed accounts and the wider investment and superannuation industry.

imageToby Potter - Chair of IMAP

He has championed IMAP's mission for a number of years and is a key contributor for IMAP (along with others) to the representation to ASIC on recent changes to the MDA regulations.

His experience in the wider investments market is extensive and his advice and experience is frequently sought after for his breadth and detail, plus his knowledge of the people in the business.

His working experience includes key roles for NAB, IOOF, Morningstar, Managed Accounts, SFG Australia.

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M: 0414 443 236



imageJenny Phimleut - IMAP Program Director

Jenny is a Director of IMAP and works with Toby Potter in managing IMAP's relationships with sponsors, its digital presence and is responsible for IMAP's program of conference events, webinars, podcasts and publications.
She is responsible for coordinating IMAP's special interest working groups such as the Regulatory Group and maintaining IMAP's processes and policies as well as developing promotional material.

She has a broad background in Financial Services having worked for Next Financial in Product and Portfolio Management as well as for Shadforth Financial Group as an Assistant Product Manager.  Her experience has been focused on Managed Accounts and she has an extensive knowledge in the area.

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M: 02 8003 4147


imageCraig Dewhurst - IMAP Support

 Craig provides support services for IMAP subscribers covering the business directory, FUM census, website and marketing initiatives. He has over 35 years of experience in executive management and senior project leadership roles in New Zealand, and Australia, covering the financial services and information technology markets. His qualifications cover business, financial planning and banking, software testing, web writing and direct marketing.
He has worked in Australia, New Zealand and UK with companies including tier one banks (ANZ and National Australia Bank), Public Trust the largest trustee company in NZ, all of whom offered comprehensive financial services for retail, business and institutional markets.

In the technology world he has worked for Sandstone Technology Pty Ltd, a technology developer of internet banking, lending systems and other financial services system applications, and was CEO at Qual IT which is an independent software testing company. Craig provides web marketing and communication services.

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P: 02 8003 5077


Lucie Bradley Events & Communications IMAPLucie Bradley - Events & Communications Associate

Lucie is a versatile professional with a strong background in events management.

She joined the IMAP team in early 2022 as an events and communications associate working closely with Jenny Phimleut and the rest of IMAP's team on our conferences, webinars and the FPA Congress managed account zone.

Over this time Lucie's role has expanded to include social media such as IMAP's linked in profile and communications, podcast and development and support of IMAP's services.

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Jayson Forrest - Editor of IMAP's Managed Account Perspectives 

Jayson Forrest has been involved in the Australian Financial Services industry since 1990. He has over 33 years experience as a financial services journalist and course facilitator.


Jayson co-founded and edited Your Mortgage Magazine and The Rate Check Book, as well as writing a syndicated finance column for News Limited.


In 1996, Jayson joined Australia’s largest business-to-business publisher, Reed Business Information (RBI). During his 19.5 years with the company, Jayson edited Counterpoint magazine before taking on the Editor role of Financial Planning magazine – the official publication of the Financial Planning Association of Australia (FPA). He has been involved with Financial Planning magazine since 1999.


In 2012, Jayson successfully launched a new education business for Reed Business Information, having put together education programs for financial planners on a variety of topics including Self-Managed Super Funds, Direct Investing and Managed Accounts, Asset Allocation, Platforms and Wraps, and Retirement Incomes.


Jayson is also a Continuing Professional Development (CPD) Assessor, having successfully completed the FPA CPD Assessor Training Program in 2014. This enables him to assess courses, programs and seminars for CPD points available for financial planning professionals.


Jayson has served as publisher of the Financial Services division of RBI, with responsibility for print and online publications including Money Management, Super Review, Financial Planning magazine, The Blue Book, and SMSF Essentials. Jayson was publisher of the group for four years (2008-2011).


Jayson continues to edit Money and Life magazine, the magazine of the Financial Planning Association and is the current editor of IMAP’s quarterly publication - Managed Account Perspectives.

Jayson is a Bell Award winning journalist/editor and in 2017, he received the FPA’s Distinguished Service Award for outstanding service to the financial planning profession.


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M: 0416 039 467


Jenny Mulders 160w x 240hJenny Mulders - Co-ordinator for Regulatory Working Group

Jenny is the Executive Director for Compliance for Source Services Pty Ltd ABN 56 150 668 554, and is based in Brisbane.

Jenny has over 25 years’ experience in the financial services industry both in Australia and in the UK, specialising in Compliance and Regulation including:

Compliance Frameworks
Compliance Programs
Internal Audit
Quality Assurance
AFSL Licensing
Risk Management
Policy documentation

Across a range of industry sectors including:

Managed Funds (Property and Equity)
Margin Lending
Fixed Interest

She has held Senior Compliance Roles at Citicorp, Lehman Brothers, Suncorp and Wilson HTM before starting her own consultancy business QRC in 2007 (Compliance Consultancy Pty Ltd)

Jenny has participated on numerous industry committees including the FPA, SDIA, ASX, SFA and the Bank of England;
Jenny is a qualified Accountant (ACCA) and a Certified Internal Auditor

Her clients are typically boutique financial planners, investment advisers and fund managers

Source Logo.

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M:  0411 591 643
Level 19, Riverside Centre, 123 Eagle Street, Brisbane QLD 4000

Mark McNamara - Splatgraphics Technology supporting IMAP's technology including Website

P: 0403 500 436


splat logo







Fiona Hudson OTIS DESIGN® 

Fiona provides graphic design services to IMAP

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W: otisdesign.com.au


Gordon Quah Smith -  Director

Gordon is a public company director and commercial lawyer.

His experience spans senior executive roles in the banking, financial services, funds management, consumer credit, aerospace, IT, food (FMCG) and pharmaceuticals, maritime and construction industries.

Gordon has a keen sense of the commerciality of transactions and a focus on the cost effectiveness of services provided to clients.

Gordon has consulted extensively on Corporate Governance, Compliance and Risk Management.



Contact us

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0414 443 236