AMP Advice has launched Australia-first solution for democratising access to managed portfolios.

AMP Advice has engaged BlackRock Australia and Lonsec to introduce a new category of tailored managed portfolio solutions, making it accessible to more advice practices – a first of its kind in the Australian market.

Advisers will have access to portfolio performance tracking and dedicated content support allowing them to monitor their holdings, performance, and access trade notices and market commentaries that can be white-labelled for their client base.

The portfolios use BlackRock’s multi-asset investment expertise and global custom managed portfolio technology, together with Lonsec’s investment manager research and manager selection capabilities to deliver portfolio customisation at scale to advice practices.

The solution is underpinned by BlackRock’s global managed portfolio customisation technology, which is only currently available in the US. AMP Advice is able to create a suite of managed portfolios that make it easy and cost-efficient for AMP Advice practices to create tailored portfolios.

North has seen a 50% increase in advisers using MyNorth Managed Portfolios over the last two years.

And according to a report by independent financial services research firm Investment Trends, managed account solutions are growing in popularity in Australia with 56% of advisers surveyed last year saying they had used them for their client investments, up from 16% in 20123.

However, some advice practices have been unable to adopt managed accounts, where off-the-shelf solutions may not be suitable due to manager incumbency or preferences within the existing portfolios, and the lack of scale required to access fully tailored managed portfolios.

Thanks to this new innovation, AMP Advice is helping both practices within its network, as well as the increasing number of advisers who operate under their own AFSL to take full advantage of a pioneering managed portfolio solution – one that offers customisation to suit a practice’s individual requirements and investment philosophy.